Using Social Media to Find Your New SAS BI Job
LinkedIn.com is fast becoming a way for professionals to not only network but also look for work in a more clever way. Last week, I discussed ways to enhance your LinkedIn Profile, but there’s more to LinkedIn than just your profile. As Paul hinted in his comments last week, you also need to make sure the rest of your Profile is showing your best side – especially when you are looking for a new job.
What’s so great about you? You have 30 seconds to get my interest …
Immediately beneath your profile is your Summary. This is your glitter, swagger, magic … so it’s gotta be special. Do not expect someone to read your entire Linkedin profile with a memory map trying to figure out why they might want to talk to you. No – you have about 30 seconds to capture their attention and get them to read more about your awesome brand (you). In that 30 seconds – try to capture three key things you want the reader to know about your brand and have some supporting examples.
It’s hard to write a summary about yourself. You want to sound polished, intelligent, and like you got that shake-rattle-and-roll. Many people simply copy their resume text into the Summary and think they are done. This is a mistake. Your LinkedIn summary needs to be a lot more than your career objective.
Tell’em ’bout your mad SAS skillz!
In LinkedIN, if you are seeking a new job – then you need to be found. Enter Search Engine Optimization (SEO). Allow me to translate what this statement means to your job search. How many times can the word “SAS” appear in your Summary, Specialties, and Skills?
You can see in the following screen capture that I worked on highlighting my skills, not only in my Summary but also in Specialties and Skills. Now I’ve got to figure out how to add SAS into that Communications section – maybe I’ll add “When I’m not thinking of SAS programming .. ” 😆 The point is – the more times your desired job keywords appear in your Summary, the better chance you have of being found. So if you are more of an analyst – you would build your brand around the word “analysis”.
Here’s some good resources to help you learn how to write a summary:
- How To Pack A Powerful Punch With Your LinkedIn Summary
- Write an enticing Linkedin Summary
- Why I Changed my LinkedIn Summary
- Your LinkedIn Summary: Is it a Grabber?
- Summary Sunday from Career Sherpa
Dammit Jim, I’m a Programmer, Not a Marketer!
Working with Recruiters
I spoke with Cody Smith, a Senior Technical Recruiter for UnitedHealth Group Recruitment Services. He had a good reminder. When you update your past work experience, explain how you used SAS in your job. It’s a good point. The HR person or recruiter you are working with is most likely not a SAS programmer. So when they are pitching your resume to the hiring manager, help put some words in their mouth. ” developed and designed SAS programs that blah, blah, blah at his last company”. This way you can sell your brand (you) better to your target audience (aka hiring manager).
You all “Packaged” Up
LinkedIn has some extra application that allow you to highlight your skills (Certifications, Classes, Publications) – I’ll let you explore those on your own. One application that I think is great is that you can print your LinkedIn Profile as a PDF, so you can carry it to interview. You still probably need to maintain a resume in MS Word format – since it’s easier for the recruiters to deal with.
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